Kate’s Blog
Talking about everything from websites to life as an entrepreneur.
Marketing
Websites
Entrepreneur Life
Branding + Design
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Are Billboards Still Relevant?
In the old days (pre-interwebs) these were THE things that got noticed. You knew you were someone in business when you could afford a billboard. Today- with our attention pulled in a hundred (thousand?) different directions, traditional media doesn’t get the love that...
The Do’s and Don’ts of Email Marketing
I have a confession, I’m in love with the ‘unsubscribe’ button. If subscribing to a certain email brings me no value, I’m gone. I get enough emails that I really don’t need to be reminded to buy another pair of shoes or a shirt. However, I do tend to keep the emails...
Why Great Custom Photos for your Business are Worth Every Penny
Ever visit a website that is text only? Did it evoke any sort of positive emotion? Probably not. I’ve seen small businesses avoid the CRUCIAL step of investing in custom pictures for two reasons- cost and they are uncomfortable in front of a camera. Get over the cost....
What Content Should I Include on My Website?
Website FAQ: What kind of content should be on my website? Going over a content plan with new clients is a great time to review the ‘who what when where why’ of a business. Give your site a quick ‘once-over’ being sure you are giving your customers enough information...
Why Don’t I Rank First on Google? SEO Secrets Revealed
Why aren't I ranking first on Google? *AKA- All of my highly classified SEO secrets* "If you’re going to post content on your site anyway, you might as well take the time to make sure google takes notice of your effort." – The Content Factory Do any of these sound...
Security & Safety: Phishing Scams
You've likely heard this term- phishing. The media likes it because it sounds scary any ominous. But phishing is using something as bait to get more info from you- to most likely use against you in the future. From the FTC: Scammers use email or text messages to trick...
Security & Safety: How to Spot a Scam
There are A LOT of internet scams out there. And *usually* they are pretty obvious and we know to delete the emails from the Nigerian Prince offering us a million dollars and a yacht. But some of these scams look like opportunities, and some of them play to our fears....
Digital Advertising 101- How to Get Started
I'm often asked: when is it time to start investing in digital advertising? Before you start pumping money into ads, let's be sure you have your organic digital presence squared away including: Website Google My Business Profile Social Media SEO Email Marketing Then...
Who is your ‘Squad’? Why a professional support group is the secret to leveling up your business.
Chances are, over the past year you have spent less time physically with other people and a great deal more time connecting virtually. What does that mean for your professional network? I’m not talking about networking where the goal is to increase the number of...
Why You Need a Marketing Plan
It’s no secret that I’m a complete geek for anything marketing, design, or advertising. Even I can admit that the idea of a marketing plan is one of the least exciting conversations we have in business- maybe second to tax planning or insurance. After years of working...
Higher Sales and Happier Customers: 10 Ways to Improve Your E-Commerce Site
We are preparing for a very different holiday season. The change to online shopping has been accelerated by Coronavirus and social distancing. However, this new environment has opened the doors to innovation. I am so inspired by the ways I’ve seen businesses serving...
How to Know When It’s Time to Update your Branding
Since we’ve all been home a little too long, this analogy should make perfect sense. In the last six months, have you looked at your home and thought- blah. Or walked into the kitchen and thought, this needs a refresh! Maybe some new paint, update that backsplash- or...