I'm going back to basics, sharing the advice and tips I give people most frequently. ❓Do you need a website? Yes. A lot of businesses seem to do fine with just social media, but you don't control the algorithm. Your website is the one place on the web where you have...
Search Engine Optimization (SEO) can feel overwhelming, but it's really about making your small business website attractive to both search engines and potential customers. Here's a basic guide to get you started: 1. Keyword Magic: Understanding What People Search For...
“Your most unhappy customers are your greatest source of learning.” – Bill Gates Negative online reviews can be frustrating, but it's important to remember that everyone has a bad experience from time to time. The way you handle negative reviews can make a big...
Ever visit a website that is text only? Did it evoke any sort of positive emotion? Probably not. I’ve seen small businesses avoid the CRUCIAL step of investing in custom pictures for two reasons- cost and they are uncomfortable in front of a camera. Get over the cost....
Website FAQ: What kind of content should be on my website? Going over a content plan with new clients is a great time to review the ‘who what when where why’ of a business. Give your site a quick ‘once-over’ being sure you are giving your customers enough information...
Why aren't I ranking first on Google? *AKA- All of my highly classified SEO secrets* "If you’re going to post content on your site anyway, you might as well take the time to make sure google takes notice of your effort." – The Content Factory Do any of these sound...
You've likely heard this term- phishing. The media likes it because it sounds scary any ominous. But phishing is using something as bait to get more info from you- to most likely use against you in the future. From the FTC: Scammers use email or text messages to trick...
There are A LOT of internet scams out there. And *usually* they are pretty obvious and we know to delete the emails from the Nigerian Prince offering us a million dollars and a yacht. But some of these scams look like opportunities, and some of them play to our fears....
I'm often asked: when is it time to start investing in digital advertising? Before you start pumping money into ads, let's be sure you have your organic digital presence squared away including: Website Google My Business Profile Social Media SEO Email Marketing Then...
It’s no secret that I’m a complete geek for anything marketing, design, or advertising. Even I can admit that the idea of a marketing plan is one of the least exciting conversations we have in business- maybe second to tax planning or insurance. After years of working...
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