Ever visit a website that is text only? Did it evoke any sort of positive emotion? Probably not. I’ve seen small businesses avoid the CRUCIAL step of investing in custom pictures for two reasons- cost and they are uncomfortable in front of a camera. Get over the cost....
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What Content Should I Include on My Website?
Website FAQ: What kind of content should be on my website? Going over a content plan with new clients is a great time to review the ‘who what when where why’ of a business. Give your site a quick ‘once-over’ being sure you are giving your customers enough information...
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Security & Safety: Phishing Scams
You've likely heard this term- phishing. The media likes it because it sounds scary any ominous. But phishing is using something as bait to get more info from you- to most likely use against you in the future. From the FTC: Scammers use email or text messages to trick...
Security & Safety: How to Spot a Scam
There are A LOT of internet scams out there. And *usually* they are pretty obvious and we know to delete the emails from the Nigerian Prince offering us a million dollars and a yacht. But some of these scams look like opportunities, and some of them play to our fears....
Digital Advertising 101- How to Get Started
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Why You Need a Marketing Plan
It’s no secret that I’m a complete geek for anything marketing, design, or advertising. Even I can admit that the idea of a marketing plan is one of the least exciting conversations we have in business- maybe second to tax planning or insurance. After years of working...
Higher Sales and Happier Customers: 10 Ways to Improve Your E-Commerce Site
We are preparing for a very different holiday season. The change to online shopping has been accelerated by Coronavirus and social distancing. However, this new environment has opened the doors to innovation. I am so inspired by the ways I’ve seen businesses serving...
The 3 Plugins Every WordPress Site Needs to Have
Anyone who dares to ‘talk shop’ with me knows my love of WordPress. I’m all about an open source system that can build with so much flexibility. Are other website systems amazing – yes. Will they ever eclipse my love of WordPress- not yet. The best feature from a...
Are You Missing Opportunities to Connect with Your Customers?
The Benefits of Chat We live in a world of Amazon Prime, grocery delivery, movies at your fingertips, and news updates by the minute. Our expectations for that sort of responsiveness are very high. How is your business adapting to this ‘I want it now’ mentality? If...
SSL- Website Security Demystified
Website Help Have you ever noticed that some websites URL’s start with ‘http://’ and others start ‘https://’ That extra ’S’ is no typo- it stands for secure. The system behind that one little letter is called SSL or Secure Sockets Layer and is very important for the...
Hiring a Web Designer
Maybe this year started out with some big goals- new products, new marketing ideas, and maybe even a new website. Before you run out and hire the first person you meet -or your cousin who’s a sophomore in college and SO good with computers (hint- no!)— slow down and...