Moving forward in 2021
Happy New Year, 2021! New year, new goals, new perspective. A positive change is like a breath of fresh air after a challenging year. However, if you think that the calendar flipping is going to cause a magical transformation in your life, you are going to be sadly...
Who is your ‘Squad’? Why a professional support group is the secret to leveling up your business.
Chances are, over the past year you have spent less time physically with other people and a great deal more time connecting virtually. What does that mean for your professional network? I’m not talking about networking where the goal is to increase the number of...
Holiday Gift Guide for Your Favorite Entrepreneurs 2020
Does it feel like the holidays are starting earlier and earlier every year? Usually, I push back with a hard ‘NO Christmas until after Thanksgiving’ rule. I firmly feel that the bird doesn’t get enough love and respect. But this year on November 1, I was ready to...
Why You Need a Marketing Plan
It's no secret that I’m a complete geek for anything marketing, design, or advertising. Even I can admit that the idea of a marketing plan is one of the least exciting conversations we have in business- maybe second to tax planning or insurance. After years of working...
Higher Sales and Happier Customers: 10 Ways to Improve Your E-Commerce Site
We are preparing for a very different holiday season. The change to online shopping has been accelerated by Coronavirus and social distancing. However, this new environment has opened the doors to innovation. I am so inspired by the ways I’ve seen businesses serving...
What’s Different for Holiday Marketing in 2020
It can’t really be time to talk about the holidays, can it? Sure is! Especially if you sell consumer goods or services. This is a unique year with unique challenges and new trends. By keeping your customer’s changing lifestyle in mind, you can continue to be relevant....
How to Know When It’s Time to Rebrand or Refresh your Branding
Since we’ve all been home a little too long, this analogy should make perfect sense. In the last six months, have you looked at your home and thought- blah. Or walked into the kitchen and thought, this needs a refresh! Maybe some new paint, update that backsplash- or...
8 Biggest LinkedIn Mistakes You are Probably Making
Every business owner, freelancer, and entrepreneur knows that social media channels are a super important component of your marketing strategy. Facebook, Instagram, Twitter, TikTok, and Pinterest give you unique platforms to deliver your content to a (hopefully) ideal...
The 3 Plugins Every WordPress Sites Needs to Have
Anyone who dares to ‘talk shop’ with me knows my love of WordPress. I’m all about an open source system that can build with so much flexibility. Are other website systems amazing - yes. Will they ever eclipse my love of WordPress- not yet. The best feature from a...
How to Market Your Business and Services During a Pandemic without Feeling Slimy
I am so tired of business advice that tells me to take care of myself, get some sleep, and take a freaking walk. I understand these are helpful tips but everyone is saying the same thing. I want something more tangible right now and I’d bet you are feeling the same...
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Marketing, business, and growth resources emailed to you weekly - and only from me. I do not share contact information.