Marketing advice, motivation, and tips

from Kate Winter

8 Biggest LinkedIn Mistakes You are Probably Making

8 Biggest LinkedIn Mistakes You are Probably Making

Every business owner, freelancer, and entrepreneur knows that social media channels are a super important component of your marketing strategy. Facebook, Instagram, Twitter, TikTok, and Pinterest give you unique platforms to deliver your content to a (hopefully) ideal...

The 3 Plugins Every WordPress Sites Needs to Have

The 3 Plugins Every WordPress Sites Needs to Have

Anyone who dares to ‘talk shop’ with me knows my love of WordPress. I’m all about an open source system that can build with so much flexibility. Are other website systems amazing - yes. Will they ever eclipse my love of WordPress- not yet. The best feature from a...

Adapting Your Business and Marketing During Challenging Times

Adapting Your Business and Marketing During Challenging Times

Adaptability is defined as “the quality of being able to adjust to new conditions”. As very few businesses are operating the same way they were 2 weeks ago and COVID-19 is causing more and more changes to our everyday lives, this certainly qualifies as new conditions....

Are You Missing Opportunities to Connect with Your Customers

Are You Missing Opportunities to Connect with Your Customers

We live in a world of Amazon Prime, grocery delivery, movies at your fingertips, and news updates by the minute. Our expectations for that sort of responsiveness are very high. How is your business adapting to this ‘I want it now’ mentality? If your solution is to...

2019 Review- Tough Love Lessons from the Year That Defined My Business

2019 Review- Tough Love Lessons from the Year That Defined My Business

It seems like most people publish their year in review in December when it’s wrapping up. I’m a little late to the party here in early March but that certainly doesn’t diminish the lessons learned or the growth I experienced. 2019 was a really interesting year for me....

What’s a One-Sheet and Do I Need One?

What’s a One-Sheet and Do I Need One?

If you are a business owner that focuses on a service- a one-sheet is a great marketing piece that will showcase why someone should hire you versus someone else. Simple put, a one-sheet is a single page document that shows off who you are- it is also referred to as a...

SSL- Website Security Demystified

SSL- Website Security Demystified

Have you ever noticed that some websites URL’s start with 'http://' and others start 'https://' That extra ’S’ is no typo- it stands for secure. The system behind that one little letter is called SSL or Secure Sockets Layer and is very important for the credibility....

Getting the Most Out Of Networking

Getting the Most Out Of Networking

Networking events can be a great way to build connections within your industry and get the word out about new things going on in your business. Networking can also be terribly awkward and when done wrong, and can feel like living in an insurance commercial -...

Questions to Ask When Hiring a Web Designer

Questions to Ask When Hiring a Web Designer

Maybe this year started out with some big goals- new products, new marketing ideas, and maybe even a new website. Before you run out and hire the first person you meet -or your cousin who’s a sophomore in college and SO good with computers (hint- no!)— slow down and...

Hosting & Domains

Hosting & Domains

If you were building a house. You would want to be sure the land was good, solid, and strong. Then you would (hopefully) use a builder that had a good reputation for customer service. Building a website is no different- you want to build from a strong dependable...

Location Matters: Where You Work is Just as Important as When and How

Location Matters: Where You Work is Just as Important as When and How

Location Matters: Where You Work is Just as Important as When and How Doing freelance work, I often find myself working in many different locations. Most of the time all I need to be productive is my laptop, phone, and great WiFi signal. However, the longer I do this,...

Client Love: JDM Scientific

Client Love: JDM Scientific

I am so excited to show off this colorful new project, JDM Lab Solutions. JDM Lab Solutions offers unique solutions to laboratory clients- like a boutique for labs. These unique solutions include a growing list of products which tackle common hurdles in new and...

Client Love: Exceeding the Limits Media

Client Love: Exceeding the Limits Media

Starting your own business is a dream for many people. The motivation to actually DO IT comes in different ways. Sometimes we grind it out while still working full-time for someone else, sometimes we dive in with well thought out business plans thinking we have all of...

Client Love: Spark a Dream

Client Love: Spark a Dream

Spark a Dream is a Disney-focused blog, podcast, and video hub for Disney lovers to share, comment, and feel like part of the magic away from ‘The Mouse’. This project was co-founded by Bill Winter, co-owner of Dreamers Do Travels to established a more fun and...

Client Love: Redford School Photography

Client Love: Redford School Photography

Redford Photography is a family owned and operated photography studio doing business in the Pittsburgh area since 1982. The are well known for high-quality family and senior portraits. Redford Photography’s recent growth has stemmed from and extensive expansion into...

Client Love: Rachael Devore

Client Love: Rachael Devore

Rachael Devore is a wellness advocate whose new website launched in March of 2019. Rachael had a growing multi-level marking business selling essential oils but her passion for helping people went beyond selling a product. She wanted to share her knowledge of the uses...

10 Things 2018 Taught Me About Building a Successful Freelance Business

10 Things 2018 Taught Me About Building a Successful Freelance Business

2018 turned out to be a pretty great year for myself and Kate Winter Digital Solutions. I have experienced tremendous personal and professional growth, doubled my business from 2017 to 2018, and grown as a developer and as a creative individual. Building my freelance...