Marketing advice, motivation, and tips
from Kate Winter
What’s a One-Sheet and Do I Need One?
If you are a business owner that focuses on a service- a one-sheet is a great marketing piece that will showcase why someone should hire you versus someone else. Simple put, a one-sheet is a single page document that shows off who you are- it is also referred to as a...
SSL- Website Security Demystified
Have you ever noticed that some websites URL’s start with 'http://' and others start 'https://' That extra ’S’ is no typo- it stands for secure. The system behind that one little letter is called SSL or Secure Sockets Layer and is very important for the credibility....
Getting the Most Out Of Networking
Networking events can be a great way to build connections within your industry and get the word out about new things going on in your business. Networking can also be terribly awkward and when done wrong, and can feel like living in an insurance commercial -...
Questions to Ask When Hiring a Web Designer
Maybe this year started out with some big goals- new products, new marketing ideas, and maybe even a new website. Before you run out and hire the first person you meet -or your cousin who’s a sophomore in college and SO good with computers (hint- no!)— slow down and...
Hosting & Domains
If you were building a house. You would want to be sure the land was good, solid, and strong. Then you would (hopefully) use a builder that had a good reputation for customer service. Building a website is no different- you want to build from a strong dependable...
Location Matters: Where You Work is Just as Important as When and How
Location Matters: Where You Work is Just as Important as When and How Doing freelance work, I often find myself working in many different locations. Most of the time all I need to be productive is my laptop, phone, and great WiFi signal. However, the longer I do this,...
Client Love: JDM Scientific
I am so excited to show off this colorful new project, JDM Lab Solutions. JDM Lab Solutions offers unique solutions to laboratory clients- like a boutique for labs. These unique solutions include a growing list of products which tackle common hurdles in new and...
Client Love: Exceeding the Limits Media
Starting your own business is a dream for many people. The motivation to actually DO IT comes in different ways. Sometimes we grind it out while still working full-time for someone else, sometimes we dive in with well thought out business plans thinking we have all of...
Client Love: Spark a Dream
Spark a Dream is a Disney-focused blog, podcast, and video hub for Disney lovers to share, comment, and feel like part of the magic away from ‘The Mouse’. This project was co-founded by Bill Winter, co-owner of Dreamers Do Travels to established a more fun and...
Client Love: Redford School Photography
Redford Photography is a family owned and operated photography studio doing business in the Pittsburgh area since 1982. The are well known for high-quality family and senior portraits. Redford Photography’s recent growth has stemmed from and extensive expansion into...
Client Love: Rachael Devore
Rachael Devore is a wellness advocate whose new website launched in March of 2019. Rachael had a growing multi-level marking business selling essential oils but her passion for helping people went beyond selling a product. She wanted to share her knowledge of the uses...
10 Things 2018 Taught Me About Building a Successful Freelance Business
2018 turned out to be a pretty great year for myself and Kate Winter Digital Solutions. I have experienced tremendous personal and professional growth, doubled my business from 2017 to 2018, and grown as a developer and as a creative individual. Building my freelance...
Client Love: Win Mortimer Trust for Artists
If art is to nourish the roots of our culture, society must set the artist free to follow his vision wherever it takes him. -President John F. Kennedy I am so excited to share with you the Win Mortimer Trust for Artists. This website project features many examples of...
Client Love: Columbus Dental Assisting
There are so many reasons I am excited to share Columbus Dental Assisting with the world, but mostly because I love seeing how people grow in their careers and take things to the next level. To learn a profession, gain respect through experience with reputable...
Why Do I Need a Professional Web Designer?
Free website builders are everywhere. Heck, even WordPress has a million free resources to teach you how to build a website. While these seem like a great idea when investing capital into other areas of your business, are you willing to gamble the success and...
3 Questions Every New Business Owner Needs to Answer
Many of my new client conversations sound like this “I talked to my lawyer and/or accountant and I’m all set to start my business” or “I made a website and nothing is happening” and sometimes “My business started off so great at first and now its CRICKETS”. Yes, I...
How I Manage a Crazy Month
I am really big on goal setting. I don’t set New Year’s resolutions, but I have goals for the year and every month I set out a plan to move me closer. Sometimes I smash those goals, and sometimes I fall flat on my face. All part of the process I guess. So I’m sitting...
Client Love: Cyprowski Candy Company
Valentine’s Day seems like the best time to show some love for a recent client that specializes in this holiday’s best treat. Cyprowski Candy Company is a local family owned and operated specialty chocolate shop in Canonsburg PA. They specialize in gourmet apples in a...
Why Great Custom Photos for your Business are Worth Every Penny
Ever visit a website that is text only? Did it evoke any sort of positive emotion? Probably not. I’ve seen small businesses avoid the CRUCIAL step of investing in custom pictures for two reasons- cost and they are uncomfortable in front of a camera. Get over the cost....
“Focus on the User and All Else Will Follow”
Every business should start with some guiding principles, clear goals, and effective methods. I spent a good chunk of 2016 working on building blocks to my business: sharpening and updating my skills, networking, writing a killer business plan (in my opinion), and a...
Are You Turning Away Potential Clients with these 5 Website Mistakes?
Many people start their business with the best of intentions- a great idea, the support of friends, family, spouse, financial backing, motivation for days, gallons of coffee, a prayer and off they go. But crap, you need a website! You let all of your Facebook friends...