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Holiday Gift Guide for Your Favorite Entrepreneurs 2020

Holiday Gift Guide for Your Favorite Entrepreneurs 2020

Does it feel like the holidays are starting earlier and earlier every year? Usually, I push back with a hard ‘NO Christmas until after Thanksgiving’ rule. I firmly feel that the bird doesn’t get enough love and respect. But this year on November 1, I was ready to...

Why You Need a Marketing Plan

Why You Need a Marketing Plan

It's no secret that I’m a complete geek for anything marketing, design, or advertising. Even I can admit that the idea of a marketing plan is one of the least exciting conversations we have in business- maybe second to tax planning or insurance. After years of working...

What’s Different for Holiday Marketing in 2020

What’s Different for Holiday Marketing in 2020

It can’t really be time to talk about the holidays, can it? Sure is! Especially if you sell consumer goods or services. This is a unique year with unique challenges and new trends. By keeping your customer’s changing lifestyle in mind, you can continue to be relevant....

How to Know When It’s Time to Rebrand or Refresh your Branding

How to Know When It’s Time to Rebrand or Refresh your Branding

Since we’ve all been home a little too long, this analogy should make perfect sense. In the last six months, have you looked at your home and thought- blah. Or walked into the kitchen and thought, this needs a refresh! Maybe some new paint, update that backsplash- or...

8 Biggest LinkedIn Mistakes You are Probably Making

8 Biggest LinkedIn Mistakes You are Probably Making

Every business owner, freelancer, and entrepreneur knows that social media channels are a super important component of your marketing strategy. Facebook, Instagram, Twitter, TikTok, and Pinterest give you unique platforms to deliver your content to a (hopefully) ideal...

The 3 Plugins Every WordPress Sites Needs to Have

The 3 Plugins Every WordPress Sites Needs to Have

Anyone who dares to ‘talk shop’ with me knows my love of WordPress. I’m all about an open source system that can build with so much flexibility. Are other website systems amazing - yes. Will they ever eclipse my love of WordPress- not yet. The best feature from a...

Adapting Your Business and Marketing During Challenging Times

Adapting Your Business and Marketing During Challenging Times

Adaptability is defined as “the quality of being able to adjust to new conditions”. As very few businesses are operating the same way they were 2 weeks ago and COVID-19 is causing more and more changes to our everyday lives, this certainly qualifies as new conditions....

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