Marketing advice, motivation, and tips
from Kate Winter
8 Biggest LinkedIn Mistakes You are Probably Making
Every business owner, freelancer, and entrepreneur knows that social media channels are a super important component of your marketing strategy. Facebook, Instagram, Twitter, TikTok, and Pinterest give you unique platforms to deliver your content to a (hopefully) ideal...
The 3 Plugins Every WordPress Sites Needs to Have
Anyone who dares to ‘talk shop’ with me knows my love of WordPress. I’m all about an open source system that can build with so much flexibility. Are other website systems amazing - yes. Will they ever eclipse my love of WordPress- not yet. The best feature from a...
How to Market Your Business and Services During a Pandemic without Feeling Slimy
I am so tired of business advice that tells me to take care of myself, get some sleep, and take a freaking walk. I understand these are helpful tips but everyone is saying the same thing. I want something more tangible right now and I’d bet you are feeling the same...
Adapting Your Business and Marketing During Challenging Times
Adaptability is defined as “the quality of being able to adjust to new conditions”. As very few businesses are operating the same way they were 2 weeks ago and COVID-19 is causing more and more changes to our everyday lives, this certainly qualifies as new conditions....
15 Ways to Serve Others Right Now as Rotarians, Servant Leaders, and Just Good Hearted People
When things get crazy, and I think we can all agree the past 7 days qualifies as crazy, we tend to pull inward. Thinking first of our family, ourselves, and our preparations- and rightfully so! But now, most of us are home thinking of ways to best use these days and...
Working from Home Without Losing Your Mind- 7 Hacks for Surviving Homebound Life
Let’s be honest- life is a little strange right now. We are experiencing what ‘social distancing’ means in a modern connected America. We are used to freedoms and mobility that might not be available to us at the moment. Many workers are working from home for the...
The Care of Feeding of Your Entrepreneurial Spirit- Self-Care for those of Us Who Love their Work a Little Too Much
If you read my post about all the mistakes I made in 2019, then you know that I let self-care fall to the absolute bottom of the priority list. I can tell you that by December 2019, I felt like crap - and my honest friends would tell you, I looked like it too. Burning...
Are You Missing Opportunities to Connect with Your Customers
We live in a world of Amazon Prime, grocery delivery, movies at your fingertips, and news updates by the minute. Our expectations for that sort of responsiveness are very high. How is your business adapting to this ‘I want it now’ mentality? If your solution is to...
2019 Review- Tough Love Lessons from the Year That Defined My Business
It seems like most people publish their year in review in December when it’s wrapping up. I’m a little late to the party here in early March but that certainly doesn’t diminish the lessons learned or the growth I experienced. 2019 was a really interesting year for me....
What’s a One-Sheet and Do I Need One?
If you are a business owner that focuses on a service- a one-sheet is a great marketing piece that will showcase why someone should hire you versus someone else. Simple put, a one-sheet is a single page document that shows off who you are- it is also referred to as a...
SSL- Website Security Demystified
Have you ever noticed that some websites URL’s start with 'http://' and others start 'https://' That extra ’S’ is no typo- it stands for secure. The system behind that one little letter is called SSL or Secure Sockets Layer and is very important for the credibility....
Getting the Most Out Of Networking
Networking events can be a great way to build connections within your industry and get the word out about new things going on in your business. Networking can also be terribly awkward and when done wrong, and can feel like living in an insurance commercial -...
Questions to Ask When Hiring a Web Designer
Maybe this year started out with some big goals- new products, new marketing ideas, and maybe even a new website. Before you run out and hire the first person you meet -or your cousin who’s a sophomore in college and SO good with computers (hint- no!)— slow down and...
Hosting & Domains
If you were building a house. You would want to be sure the land was good, solid, and strong. Then you would (hopefully) use a builder that had a good reputation for customer service. Building a website is no different- you want to build from a strong dependable...
Location Matters: Where You Work is Just as Important as When and How
Location Matters: Where You Work is Just as Important as When and How Doing freelance work, I often find myself working in many different locations. Most of the time all I need to be productive is my laptop, phone, and great WiFi signal. However, the longer I do this,...
Client Love: JDM Scientific
I am so excited to show off this colorful new project, JDM Lab Solutions. JDM Lab Solutions offers unique solutions to laboratory clients- like a boutique for labs. These unique solutions include a growing list of products which tackle common hurdles in new and...
Client Love: Exceeding the Limits Media
Starting your own business is a dream for many people. The motivation to actually DO IT comes in different ways. Sometimes we grind it out while still working full-time for someone else, sometimes we dive in with well thought out business plans thinking we have all of...
Client Love: Spark a Dream
Spark a Dream is a Disney-focused blog, podcast, and video hub for Disney lovers to share, comment, and feel like part of the magic away from ‘The Mouse’. This project was co-founded by Bill Winter, co-owner of Dreamers Do Travels to established a more fun and...
Client Love: Redford School Photography
Redford Photography is a family owned and operated photography studio doing business in the Pittsburgh area since 1982. The are well known for high-quality family and senior portraits. Redford Photography’s recent growth has stemmed from and extensive expansion into...
Client Love: Rachael Devore
Rachael Devore is a wellness advocate whose new website launched in March of 2019. Rachael had a growing multi-level marking business selling essential oils but her passion for helping people went beyond selling a product. She wanted to share her knowledge of the uses...
10 Things 2018 Taught Me About Building a Successful Freelance Business
2018 turned out to be a pretty great year for myself and Kate Winter Digital Solutions. I have experienced tremendous personal and professional growth, doubled my business from 2017 to 2018, and grown as a developer and as a creative individual. Building my freelance...