Kate’s Blog
Talking about everything from websites to life as an entrepreneur.
Marketing
Websites
Entrepreneur Life
Branding + Design
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8 Biggest LinkedIn Mistakes You are Probably Making- Plus One Bonus Tip!
Every business owner, freelancer, and entrepreneur knows that social media channels are a super important component of your marketing strategy. Facebook, Instagram, Twitter, TikTok, and Pinterest give you unique platforms to deliver your content to a (hopefully) ideal...
The 3 Plugins Every WordPress Site Needs to Have
Anyone who dares to ‘talk shop’ with me knows my love of WordPress. I’m all about an open source system that can build with so much flexibility. Are other website systems amazing – yes. Will they ever eclipse my love of WordPress- not yet. The best feature from a...
How to Market Your Business and Services During a Pandemic without Feeling Slimy
I am so tired of business advice that tells me to take care of myself, get some sleep, and take a freaking walk. I understand these are helpful tips but everyone is saying the same thing. I want something more tangible right now and I’d bet you are feeling the same...
Working from Home Without Losing Your Mind
7 Hacks for Surviving Homebound Life Let’s be honest- life is a little strange right now. We are experiencing what ‘social distancing’ means in a modern connected America. We are used to freedoms and mobility that might not be available to us at the moment. Many...
Are You Missing Opportunities to Connect with Your Customers?
The Benefits of Chat We live in a world of Amazon Prime, grocery delivery, movies at your fingertips, and news updates by the minute. Our expectations for that sort of responsiveness are very high. How is your business adapting to this ‘I want it now’ mentality? If...
The Care of Feeding of Your Entrepreneurial Spirit
Self-Care for those of Us Who Love their Work a Little Too Much If you read my post about all the mistakes I made in 2019, then you know that I let self-care fall to the absolute bottom of the priority list. I can tell you that by December 2019, I felt like crap – and...
What’s a One-Sheet and Do I Need One?
Why Should Someone Hire You? If you are a business owner that focuses on a service- a one-sheet is a great marketing piece that will showcase why someone should hire you versus someone else. Simple put, a one-sheet is a single page document that shows off who you are-...
SSL- Website Security Demystified
Website Help Have you ever noticed that some websites URL’s start with ‘http://’ and others start ‘https://’ That extra ’S’ is no typo- it stands for secure. The system behind that one little letter is called SSL or Secure Sockets Layer and is very important for the...
Getting the Most Out Of Networking
Networking events can be a great way to build connections within your industry and get the word out about new things going on in your business. Networking can also be terribly awkward and when done wrong, and can feel like living in an insurance commercial –...
Hiring a Web Designer
Maybe this year started out with some big goals- new products, new marketing ideas, and maybe even a new website. Before you run out and hire the first person you meet -or your cousin who’s a sophomore in college and SO good with computers (hint- no!)— slow down and...
Hosting and Domains- Website Foundations
If you were building a house. You would want to be sure the land was good, solid, and strong. Then you would (hopefully) use a builder that had a good reputation for customer service. Building a website is no different- you want to build from a strong dependable...
“Focus on the User and All Else Will Follow”
Creating a Client-Focused Business Every business should start with some guiding principles, clear goals, and effective methods. I spent a good chunk of 2016 working on building blocks to my business: sharpening and updating my skills, networking, writing a killer...