As a small business owner, you know the importance of marketing. It's how you reach your target audience, generate leads, and grow your business. But did you know that you can also use your marketing skills to support worthy nonprofits in your community? There are...
Cutting marketing spend is a difficult decision, but it may be necessary in certain circumstances, such as during an economic downturn or when your business is facing other financial challenges. If you're considering cutting marketing spend, it's important to do so...
“Your most unhappy customers are your greatest source of learning.” – Bill Gates Negative online reviews can be frustrating, but it's important to remember that everyone has a bad experience from time to time. The way you handle negative reviews can make a big...
In the old days (pre-interwebs) these were THE things that got noticed. You knew you were someone in business when you could afford a billboard. Today- with our attention pulled in a hundred (thousand?) different directions, traditional media doesn’t get the love that...
I have a confession, I’m in love with the ‘unsubscribe’ button. If subscribing to a certain email brings me no value, I’m gone. I get enough emails that I really don’t need to be reminded to buy another pair of shoes or a shirt. However, I do tend to keep the emails...
Ever visit a website that is text only? Did it evoke any sort of positive emotion? Probably not. I’ve seen small businesses avoid the CRUCIAL step of investing in custom pictures for two reasons- cost and they are uncomfortable in front of a camera. Get over the cost....
Since we’ve all been home a little too long, this analogy should make perfect sense. In the last six months, have you looked at your home and thought- blah. Or walked into the kitchen and thought, this needs a refresh! Maybe some new paint, update that backsplash- or...
I am so tired of business advice that tells me to take care of myself, get some sleep, and take a freaking walk. I understand these are helpful tips but everyone is saying the same thing. I want something more tangible right now and I’d bet you are feeling the same...
Why Should Someone Hire You? If you are a business owner that focuses on a service- a one-sheet is a great marketing piece that will showcase why someone should hire you versus someone else. Simple put, a one-sheet is a single page document that shows off who you are-...
Creating a Client-Focused Business Every business should start with some guiding principles, clear goals, and effective methods. I spent a good chunk of 2016 working on building blocks to my business: sharpening and updating my skills, networking, writing a killer...
Before I explain exactly WHAT this new venture is… I want to tell you a story about how I started this path. I was 14, my father was creating the website for our family business on his own. He had a few books to help him and he had a programming background. At that...