I have a confession, I’m in love with the ‘unsubscribe’ button. If subscribing to a certain email brings me no value, I’m gone. I get enough emails that I really don’t need to be reminded to buy another pair of shoes or a shirt. However, I do tend to keep the emails...
Ever visit a website that is text only? Did it evoke any sort of positive emotion? Probably not. I’ve seen small businesses avoid the CRUCIAL step of investing in custom pictures for two reasons- cost and they are uncomfortable in front of a camera. Get over the cost....
Since we’ve all been home a little too long, this analogy should make perfect sense. In the last six months, have you looked at your home and thought- blah. Or walked into the kitchen and thought, this needs a refresh! Maybe some new paint, update that backsplash- or...
I am so tired of business advice that tells me to take care of myself, get some sleep, and take a freaking walk. I understand these are helpful tips but everyone is saying the same thing. I want something more tangible right now and I’d bet you are feeling the same...
Why Should Someone Hire You? If you are a business owner that focuses on a service- a one-sheet is a great marketing piece that will showcase why someone should hire you versus someone else. Simple put, a one-sheet is a single page document that shows off who you are-...
Creating a Client-Focused Business Every business should start with some guiding principles, clear goals, and effective methods. I spent a good chunk of 2016 working on building blocks to my business: sharpening and updating my skills, networking, writing a killer...
Before I explain exactly WHAT this new venture is… I want to tell you a story about how I started this path. I was 14, my father was creating the website for our family business on his own. He had a few books to help him and he had a programming background. At that...