8 Biggest LinkedIn Mistakes You are Probably Making- Plus One Bonus Tip! Updated for 2025

Every business owner, freelancer, and entrepreneur knows that social media channels are a super important component of your marketing strategy. Facebook, Instagram, X, TikTok, and Pinterest each give you a unique platform to deliver your content to an (hopefully)...

Spring Clean Your Marketing: Freshen Up Your Business

Ah, spring! The birds are chirping, the flowers are blooming, and... your marketing strategy is looking a little dusty? Just like your home, your business activities can benefit from a good spring cleaning. It’s the perfect time to shed the old, embrace the new, and...

Social Media Image Sizes Guide – February 2025

Social media is a great way to connect with your audience and promote your brand. However, it's important to use the right image sizes and formats to ensure that your content looks its best. This guide will provide you with the most up-to-date information on social...
How to Write a Blog Post: A Step-by-Step Guide

How to Write a Blog Post: A Step-by-Step Guide

So, you're ready to dive into the world of blogging? Fantastic! Blogging is a wonderful way to express yourself, share your knowledge, and connect with like-minded individuals- not to mention boost your Search Engine visibility. But where do you even begin? Don't...

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How to Strategically Cut Your Marketing Budget

How to Strategically Cut Your Marketing Budget

Cutting marketing spend is a difficult decision, but it may be necessary in certain circumstances, such as during an economic downturn or when your business is facing other financial challenges. If you're considering cutting marketing spend, it's important to do so...

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How to Handle Negative Online Reviews

How to Handle Negative Online Reviews

“Your most unhappy customers are your greatest source of learning.” – Bill Gates Negative online reviews can be frustrating, but it's important to remember that everyone has a bad experience from time to time. The way you handle negative reviews can make a big...

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Working from Home Without Losing Your Mind

Working from Home Without Losing Your Mind

7 Hacks for Surviving Homebound Life Let’s be honest- life is a little strange right now. We are experiencing what ‘social distancing’ means in a modern connected America. We are used to freedoms and mobility that might not be available to us at the moment. Many...

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The Care of Feeding of Your Entrepreneurial Spirit

The Care of Feeding of Your Entrepreneurial Spirit

Self-Care for those of Us Who Love their Work a Little Too Much If you read my post about all the mistakes I made in 2019, then you know that I let self-care fall to the absolute bottom of the priority list. I can tell you that by December 2019, I felt like crap – and...

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Getting the Most Out Of Networking

Getting the Most Out Of Networking

Networking events can be a great way to build connections within your industry and get the word out about new things going on in your business. Networking can also be terribly awkward and when done wrong, and can feel like living in an insurance commercial –...

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“Focus on the User and All Else Will Follow”

“Focus on the User and All Else Will Follow”

Creating a Client-Focused Business Every business should start with some guiding principles, clear goals, and effective methods. I spent a good chunk of 2016 working on building blocks to my business: sharpening and updating my skills, networking, writing a killer...

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Welcome- My First Blog Post- Kept Here for Posterity

Welcome- My First Blog Post- Kept Here for Posterity

Before I explain exactly WHAT this new venture is… I want to tell you a story about how I started this path. I was 14, my father was creating the website for our family business on his own. He had a few books to help him and he had a programming background. At that...

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