The Do’s and Don’ts of Email Marketing

The Do’s and Don’ts of Email Marketing

I have a confession, I’m in love with the ‘unsubscribe’ button.  If subscribing to a certain email brings me no value, I’m gone. I get enough emails that I really don’t need to be reminded to buy another pair of shoes or a shirt. However, I do tend to keep the emails...
What Content Should I Include on My Website?

What Content Should I Include on My Website?

Website FAQ: What kind of content should be on my website? Going over a content plan with new clients is a great time to review the ‘who what when where why’ of a business. Give your site a quick ‘once-over’ being sure you are giving your customers enough information...
Security & Safety: Phishing Scams

Security & Safety: Phishing Scams

You’ve likely heard this term- phishing. The media likes it because it sounds scary any ominous. But phishing is using something as bait to get more info from you- to most likely use against you in the future. From the FTC: Scammers use email or text messages to...