Marketing advice, motivation, and tips
from Kate Winter
3 Questions Every New Business Owner Needs to Answer
Many of my new client conversations sound like this “I talked to my lawyer and/or accountant and I’m all set to start my business” or “I made a website and nothing is happening” and sometimes “My business started off so great at first and now its CRICKETS”. Yes, I...
How I Manage a Crazy Month
I am really big on goal setting. I don’t set New Year’s resolutions, but I have goals for the year and every month I set out a plan to move me closer. Sometimes I smash those goals, and sometimes I fall flat on my face. All part of the process I guess. So I’m sitting...
Client Love: Cyprowski Candy Company
Valentine’s Day seems like the best time to show some love for a recent client that specializes in this holiday’s best treat. Cyprowski Candy Company is a local family owned and operated specialty chocolate shop in Canonsburg PA. They specialize in gourmet apples in a...
Why Great Custom Photos for your Business are Worth Every Penny
Ever visit a website that is text only? Did it evoke any sort of positive emotion? Probably not. I’ve seen small businesses avoid the CRUCIAL step of investing in custom pictures for two reasons- cost and they are uncomfortable in front of a camera. Get over the cost....
“Focus on the User and All Else Will Follow”
Every business should start with some guiding principles, clear goals, and effective methods. I spent a good chunk of 2016 working on building blocks to my business: sharpening and updating my skills, networking, writing a killer business plan (in my opinion), and a...
Are You Turning Away Potential Clients with these 5 Website Mistakes?
Many people start their business with the best of intentions- a great idea, the support of friends, family, spouse, financial backing, motivation for days, gallons of coffee, a prayer and off they go. But crap, you need a website! You let all of your Facebook friends...
Welcome!
Before I explain exactly WHAT this new venture is... I want to tell you a story about how I started this path. I was 14, my father was creating the website for our family business on his own. He had a few books to help him and he had a programming background. At that...