What’s Different for Holiday Marketing in 2020
It can’t really be time to talk about the holidays, can it? Sure is! Especially if you sell consumer goods or services. This is a unique year with unique challenges and new trends. By keeping your customer’s changing lifestyle in mind, you can continue to be relevant....
How to Know When It’s Time to Rebrand or Refresh your Branding
Since we’ve all been home a little too long, this analogy should make perfect sense. In the last six months, have you looked at your home and thought- blah. Or walked into the kitchen and thought, this needs a refresh! Maybe some new paint, update that backsplash- or...
8 Biggest LinkedIn Mistakes You are Probably Making
Every business owner, freelancer, and entrepreneur knows that social media channels are a super important component of your marketing strategy. Facebook, Instagram, Twitter, TikTok, and Pinterest give you unique platforms to deliver your content to a (hopefully) ideal...
The 3 Plugins Every WordPress Sites Needs to Have
Anyone who dares to ‘talk shop’ with me knows my love of WordPress. I’m all about an open source system that can build with so much flexibility. Are other website systems amazing - yes. Will they ever eclipse my love of WordPress- not yet. The best feature from a...
How to Market Your Business and Services During a Pandemic without Feeling Slimy
I am so tired of business advice that tells me to take care of myself, get some sleep, and take a freaking walk. I understand these are helpful tips but everyone is saying the same thing. I want something more tangible right now and I’d bet you are feeling the same...
Adapting Your Business and Marketing During Challenging Times
Adaptability is defined as “the quality of being able to adjust to new conditions”. As very few businesses are operating the same way they were 2 weeks ago and COVID-19 is causing more and more changes to our everyday lives, this certainly qualifies as new conditions....
15 Ways to Serve Others Right Now as Rotarians, Servant Leaders, and Just Good Hearted People
When things get crazy, and I think we can all agree the past 7 days qualifies as crazy, we tend to pull inward. Thinking first of our family, ourselves, and our preparations- and rightfully so! But now, most of us are home thinking of ways to best use these days and...
Working from Home Without Losing Your Mind- 7 Hacks for Surviving Homebound Life
Let’s be honest- life is a little strange right now. We are experiencing what ‘social distancing’ means in a modern connected America. We are used to freedoms and mobility that might not be available to us at the moment. Many workers are working from home for the...
The Care of Feeding of Your Entrepreneurial Spirit- Self-Care for those of Us Who Love their Work a Little Too Much
If you read my post about all the mistakes I made in 2019, then you know that I let self-care fall to the absolute bottom of the priority list. I can tell you that by December 2019, I felt like crap - and my honest friends would tell you, I looked like it too. Burning...
Are You Missing Opportunities to Connect with Your Customers
We live in a world of Amazon Prime, grocery delivery, movies at your fingertips, and news updates by the minute. Our expectations for that sort of responsiveness are very high. How is your business adapting to this ‘I want it now’ mentality? If your solution is to...
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Marketing Love in Your Social Feed
Marketing, business, and growth resources are available to you while you scroll through thousands of ads, pictures of your college roommate's kids, and too many political posts from that one uncle we all have (Sorry, Uncle Tom).
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