Adapting Your Business and Marketing During Challenging Times
Adaptability is defined as “the quality of being able to adjust to new conditions”. As very few businesses are operating the same way they were 2 weeks ago and COVID-19 is causing more and more changes to our everyday lives, this certainly qualifies as new conditions....
15 Ways to Serve Others Right Now as Rotarians, Servant Leaders, and Just Good Hearted People
When things get crazy, and I think we can all agree the past 7 days qualifies as crazy, we tend to pull inward. Thinking first of our family, ourselves, and our preparations- and rightfully so! But now, most of us are home thinking of ways to best use these days and...
Working from Home Without Losing Your Mind- 7 Hacks for Surviving Homebound Life
Let’s be honest- life is a little strange right now. We are experiencing what ‘social distancing’ means in a modern connected America. We are used to freedoms and mobility that might not be available to us at the moment. Many workers are working from home for the...
The Care of Feeding of Your Entrepreneurial Spirit- Self-Care for those of Us Who Love their Work a Little Too Much
If you read my post about all the mistakes I made in 2019, then you know that I let self-care fall to the absolute bottom of the priority list. I can tell you that by December 2019, I felt like crap - and my honest friends would tell you, I looked like it too. Burning...
Are You Missing Opportunities to Connect with Your Customers
We live in a world of Amazon Prime, grocery delivery, movies at your fingertips, and news updates by the minute. Our expectations for that sort of responsiveness are very high. How is your business adapting to this ‘I want it now’ mentality? If your solution is to...
2019 Review- Tough Love Lessons from the Year That Defined My Business
It seems like most people publish their year in review in December when it’s wrapping up. I’m a little late to the party here in early March but that certainly doesn’t diminish the lessons learned or the growth I experienced. 2019 was a really interesting year for me....
What’s a One-Sheet and Do I Need One?
If you are a business owner that focuses on a service- a one-sheet is a great marketing piece that will showcase why someone should hire you versus someone else. Simple put, a one-sheet is a single page document that shows off who you are- it is also referred to as a...
SSL- Website Security Demystified
Have you ever noticed that some websites URL’s start with 'http://' and others start 'https://' That extra ’S’ is no typo- it stands for secure. The system behind that one little letter is called SSL or Secure Sockets Layer and is very important for the credibility....
Getting the Most Out Of Networking
Networking events can be a great way to build connections within your industry and get the word out about new things going on in your business. Networking can also be terribly awkward and when done wrong, and can feel like living in an insurance commercial -...
Questions to Ask When Hiring a Web Designer
Maybe this year started out with some big goals- new products, new marketing ideas, and maybe even a new website. Before you run out and hire the first person you meet -or your cousin who’s a sophomore in college and SO good with computers (hint- no!)— slow down and...
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