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What’s Different for Holiday Marketing in 2020

What’s Different for Holiday Marketing in 2020

It can’t really be time to talk about the holidays, can it? Sure is! Especially if you sell consumer goods or services. This is a unique year with unique challenges and new trends. By keeping your customer’s changing lifestyle in mind, you can continue to be relevant....

How to Know When It’s Time to Rebrand or Refresh your Branding

How to Know When It’s Time to Rebrand or Refresh your Branding

Since we’ve all been home a little too long, this analogy should make perfect sense. In the last six months, have you looked at your home and thought- blah. Or walked into the kitchen and thought, this needs a refresh! Maybe some new paint, update that backsplash- or...

8 Biggest LinkedIn Mistakes You are Probably Making

8 Biggest LinkedIn Mistakes You are Probably Making

Every business owner, freelancer, and entrepreneur knows that social media channels are a super important component of your marketing strategy. Facebook, Instagram, Twitter, TikTok, and Pinterest give you unique platforms to deliver your content to a (hopefully) ideal...

The 3 Plugins Every WordPress Sites Needs to Have

The 3 Plugins Every WordPress Sites Needs to Have

Anyone who dares to ‘talk shop’ with me knows my love of WordPress. I’m all about an open source system that can build with so much flexibility. Are other website systems amazing - yes. Will they ever eclipse my love of WordPress- not yet. The best feature from a...

Adapting Your Business and Marketing During Challenging Times

Adapting Your Business and Marketing During Challenging Times

Adaptability is defined as “the quality of being able to adjust to new conditions”. As very few businesses are operating the same way they were 2 weeks ago and COVID-19 is causing more and more changes to our everyday lives, this certainly qualifies as new conditions....

Are You Missing Opportunities to Connect with Your Customers

Are You Missing Opportunities to Connect with Your Customers

We live in a world of Amazon Prime, grocery delivery, movies at your fingertips, and news updates by the minute. Our expectations for that sort of responsiveness are very high. How is your business adapting to this ‘I want it now’ mentality? If your solution is to...

Marketing Love in Your Social Feed

Marketing, business, and growth resources are available to you while you scroll through thousands of ads, pictures of your college roommate's kids, and too many political posts from that one uncle we all have (Sorry, Uncle Tom).

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