Social Media Image Sizes Guide – Updated September 2025

Social media is an essential tool for connecting with your audience and building your brand. To make sure your content stands out, it’s crucial to use the correct image sizes and formats for each platform. Using the wrong dimensions can lead to pixelated, distorted, or cropped images, which can negatively impact your brand’s professional appearance.

This guide has been updated with the most current information on social media image sizes and formats, as of September 2025.

Importance of Social Media Image Sizes

Optimizing your images for each platform is vital. Correctly sized images ensure your content is displayed as intended, creating a seamless and visually appealing experience for your followers. This helps to maximize engagement and ensure your brand’s message is clear and effective.

Social Media Image Sizes

Here are the most recent social media image dimensions for all the major platforms:

Instagram

  • Profile photo: 320 x 320 pixels
  • Feed posts (Portrait): 1080 x 1350 pixels (4:5 aspect ratio)
  • Feed posts (Square): 1080 x 1080 pixels (1:1 aspect ratio)
  • Feed posts (Landscape): 1080 x 566 pixels (1.91:1 aspect ratio)
  • Stories & Reels: 1080 x 1920 pixels (9:16 aspect ratio)
  • Carousel posts: You can use any of the feed post dimensions (square, portrait, or landscape).

X (f.k.a. Twitter)

  • Profile photo: 400 x 400 pixels
  • Header photo: 1500 x 500 pixels
  • Tweets (Landscape): 1600 x 900 pixels
  • Tweets (Portrait): 1080 x 1350 pixels

Facebook

  • Profile photo: 170 x 170 pixels
  • Cover photo: 851 x 315 pixels (desktop) or 640 x 360 pixels (mobile)
  • Link posts: 1200 x 627 pixels
  • Ad images: 1200 x 627 pixels

LinkedIn

  • Profile photo: 400 x 400 pixels
  • Company logo: 300 x 300 pixels
  • Banner image (personal): 1584 x 396 pixels
  • Banner image (company): 1536 x 768 pixels
  • Post images: 1200 x 627 pixels

Pinterest

  • Pins (recommended): 1000 x 1500 pixels (2:3 aspect ratio)
  • Pins (square): 1000 x 1000 pixels (1:1 aspect ratio)
  • Long Pins: 1000 x 2100 pixels (1:2.1 aspect ratio)
  • Board cover: 222 x 150 pixels

Snapchat

  • Snaps & Stories: 1080 x 1920 pixels

YouTube

  • Thumbnail: 1280 x 720 pixels
  • Video: 1920 x 1080 pixels
  • Channel banner: 2560 x 1440 pixels (with a safe area of 1235 x 338 pixels)

TikTok

  • Videos: 1080 x 1920 pixels

 

Image Formats

In addition to using the correct image sizes, it’s also important to use the right image formats. The most common formats for social media are JPEG, PNG, and MP4.

  • JPEG: A good choice for most social media platforms. They have a small file size, making them easy to upload and share.
  • PNG: Ideal for images with transparent backgrounds or for high-quality graphics and logos.
  • MP4: The preferred format for video content across all platforms.

 

Tips for Using Social Media Image Sizes and Formats

  • Use high-quality images: Ensure your images are clear, crisp, and high-resolution to avoid pixelation.
  • Center key elements: Platforms like Instagram and X may crop images differently on various devices. Keep important text and visuals in the center to ensure they are always visible.
  • Use the correct aspect ratio: While the pixel dimensions can vary, the aspect ratio is a key factor. Using the recommended aspect ratio for each platform ensures your content is displayed properly.
  • Keep your images relevant: Your images should always complement your content and reinforce your brand’s message.
  • Stay consistent: A consistent visual style helps your brand become instantly recognizable.

By following these tips and keeping up with the latest social media image size recommendations, you can ensure your content looks its best and helps you achieve your marketing goals.

Additional Resources