Search Engine Optimization (SEO) can feel overwhelming, but it’s really about making your small business website attractive to both search engines and potential customers.
Here’s a basic guide to get you started:
1. Keyword Magic: Understanding What People Search For
- Brainstorm terms related to your business and what customers might search for
- Use free or paid keyword research tools to discover search volume and competition level for these terms
- Focus on long-tail keywords (more specific phrases) to target a niche audience- such as web design Pittsburgh versus web design
2. Content is King: Create Valuable and Engaging Information
- Create high-quality content that solves problems, answers questions, and informs your target audience
- Regularly update your website with this fresh content using blog posts, service pages, FAQ’s, and infographics
- Optimize your content with your target keywords, but naturally – don’t stuff keywords in!
3. Technical SEO: Website Health Check-Up
- Ensure your website is mobile-friendly, with fast loading times
- Set up a Google Search Console account to identify technical SEO issues
- Make sure your website has a secure connection (HTTPS)
- If you are a current client website hosting of mine- you don’t have to worry about these, I’ve got you covered!
4. Local SEO: Dominate Your Neighborhood
- Claim and optimize your Google Business Profile- this is one of the most neglected aspects of SEO! Don’t forget to regularly update this with services, updates, and events.
- Get listed in relevant online directories with consistent business information – name, address, phone number
- Encourage customer reviews on Google and other platforms
5. Link Love: Building Credibility
- Backlinks (when other websites link to yours) are like votes of confidence for search engines- a great place to start is any local networking or business association like a Chamber of Commerce listing
- Create high-quality content that other websites will naturally want to link to
- Partner with local businesses or relevant websites for guest blogging opportunities
Bonus Tip: Track Your Progress
- Use Google Analytics to monitor website traffic and see what’s working (and what’s not) with your SEO efforts
- Keep up with the latest SEO trends to stay ahead of the curve
Remember: SEO is a marathon, not a sprint. Be patient, consistent, and focus on creating a valuable user experience. By following these steps, you’ll be well on your way to getting your small business noticed online!
