Social Media Masterclass
April 4, 2022 | 8 am – 1 pm | Canonsburg PA
Did you know the average person spends 2.5 hours per day on social media?
If your business isn’t utilizing social media to build community, share valuable content, and connect with people…you are missing out!
It’s time to approach social media with a thoughtful and effective plan.
Join us for a social media masterclass focused on building a lasting and effective strategy!
April 4, 2022 8 am – 1 pm
Southpointe Office Park | Canonsburg PA
*Location detail provided upon registration
This masterclass is for you if...
- Your 2022 goal is to level up your business’s social media presence
- You have a hard time knowing what to say on social media
- You think you can’t do well on social because you lack time, ideas, and a clear message
- You aren’t sure what images or video will resonate with your audience
- You feel like you aren’t getting anywhere with your current social media content plan
Some of the topics we will cover....
- Social Media Platforms
- Scheduling Tools and Strategies
- What to post
- When to post
- How often to post
- Goals of social
- Branded Images
- Writing Captivating Copy
- How to write for your unique audience
- How to tell the story
- Case studies + examples
- How to handle negative responses
From past masterclass participants:
Meet the Instructors
Commercial Brand Photographer
Mandy Brisco is a commercial brand photographer and content creator for businesses and brands. She helps businesses market their businesses by showcasing their products, services, and personalities, through intentional branded imagery and engaging content.
She started her business back in 2013 with an entry level camera and a Facebook business page. Within two years of business, she was running a 30 wedding per year wedding photography business and her work was featured online through national online blogs as well as local print publications, such as Whirl Magazine and Pittsburgh Magazine.
Mandy transitioned from full-time wedding photography to full-time brand photography and opened a studio in August of 2020. She did this successfully through consistent and intentional content.
Kristen is a former Elementary School teacher and counselor turned Entrepreneur. She has been working as an independent consultant in the skincare industry for the last seven years, where she built a thriving six-figure business utilizing social media as her primary platform. Most recently, she works as the Operations Manager of an online boutique to develop the marketing, email and content strategies to grow the brand’s social media presence.
Kristen owns “Written for You Freelancing,” where she provides copywriting services for small businesses and entrepreneurs. Kristen’s mission is to create space for entrepreneurs to focus on doing what they do what they do best while she serves their copywriting needs with efficiency and professionalism. She loves making it her business to write for your business.
Kate Winter Cole
Kate Winter Cole is a marketing consultant and designer with a background in marketing, branding, sales, management, web development, and design. In 2016 she launched ‘Kate Winter Digital Solutions’ focusing on serving the marketing and design needs of small businesses, entrepreneurs, and non-profit organizations.
Her clients utilize her experience and skills to build brands, design and develop digital marketing assets, build social media presence, grow email marketing campaigns, and create strong comprehensive digital marketing strategies. Serving small business is the core of Kate’s mission.
What is included in the masterclass?
4-hour in person workshop
Plus time to complete your action items
Small group environment
The masterclass is limited to 8 participants
Time with experts in social media strategy, content, and copywriting
Decades of combined experience in social media at your disposal
Workbook + planning guide
Our guide to getting your 2022 social media up and running