Social Media Masterclass

 

April 4, 2022 | 8 am – 1 pm | Canonsburg PA

Did you know the average person spends 2.5 hours per day on social media?

If your business isn’t utilizing social media to build community, share valuable content, and connect with people…you are missing out!

It’s time to approach social media with a thoughtful and effective plan.

Join us for a social media masterclass focused on building a lasting and effective strategy!

April 4, 2022 8 am – 1 pm

Southpointe Office Park | Canonsburg PA

*Location detail provided upon registration

This masterclass is for you if...

  • Your 2022 goal is to level up your business’s social media presence
  • You have a hard time knowing what to say on social media
  • You think you can’t do well on social because you lack time, ideas, and a clear message
  • You aren’t sure what images or video will resonate with your audience
  • You feel like you aren’t getting anywhere with your current social media content plan

Some of the topics we will cover....

  • Social Media Platforms
  • Audience 
  • Scheduling Tools and Strategies
  • What to post
  • When to post
  • How often to post
  • Goals of social
  • Images/Video
  • Branded Images
  • Reels
  • Writing Captivating Copy
  • How to write for your unique audience
  • How to tell the story
  • Hashtags 
  • Case studies + examples 
  • How to handle negative responses

From past masterclass participants:

“I found the content to be incredibly valuable and useful. I have already started utilizing everything I learned.”
 
“When I registered, I wasn’t sure exactly what I needed. But, I got help clarifying my issues and counseling to address them.”
 
“I really enjoyed the open discussion with everyone. It was helpful to not only talk with the instructors but also to get feedback from the other participants. Hearing such different viewpoints about my project really helped to get a full view of how I should address my social media strategy.”
 
“I would 100% attend future classes and workshops.”
 
“I most definitely will be recommending this workshop to friends and colleagues.”
 
“The 3 of you are a great team and your “teaching style” are what we needed — not a stuffy university, not just smiling faces talking jargon.”

Meet  the Instructors

Mandy Brisco

Mandy Brisco

Commercial Brand Photographer

Mandy Brisco is a commercial brand photographer and content creator for businesses and brands.  She helps businesses market their businesses by showcasing their products, services, and personalities, through intentional branded imagery and engaging content.

She started her business back in 2013 with an entry level camera and a Facebook business page.  Within two years of business, she was running a 30 wedding per year wedding photography business and her work was featured online through national online blogs as well as local print publications, such as Whirl Magazine and Pittsburgh Magazine.

Mandy transitioned from full-time wedding photography to full-time brand photography and opened a studio in August of 2020.  She did this successfully through consistent and intentional content.

Kristen Fedeli

Kristen Fedeli

Copywriting Queen

Kristen is a former Elementary School teacher and counselor turned Entrepreneur.  She has been working as an independent consultant in the skincare industry for the last seven years, where she built a thriving six-figure business utilizing social media as her primary platform.  Most recently, she works as the Operations Manager of an online boutique to develop the marketing, email and content strategies to grow the brand’s social media presence.

Kristen owns “Written for You Freelancing,” where she provides copywriting services for small businesses and entrepreneurs.  Kristen’s mission is to create space for entrepreneurs to focus on doing what they do what they do best while she serves their copywriting needs with efficiency and professionalism.  She loves making it her business to write for your business.

Kate Winter Cole

Kate Winter Cole

Marketing Strategist

Kate Winter Cole is a marketing consultant and designer with a background in marketing, branding, sales, management, web development, and design. In 2016 she launched ‘Kate Winter Digital Solutions’ focusing on serving the marketing and design needs of small businesses, entrepreneurs, and non-profit organizations.

Her clients utilize her experience and skills to build brands, design and develop digital marketing assets, build social media presence, grow email marketing campaigns, and create strong comprehensive digital marketing strategies. Serving small business is the core of Kate’s mission.

What is included in the masterclass?

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4-hour in person workshop

Plus time to complete your action items

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Small group environment

The masterclass is limited to 8 participants

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Time with experts in social media strategy, content, and copywriting

Decades of combined experience in social media at your disposal

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Workbook + planning guide

Our guide to getting your 2022 social media up and running

Workshop Registration

*Registration is now closed. Check back soon for upcoming dates or contact hi@katewinter.com to be the first to know about upcoming events.