Posts featuring marketing advice from Kate Winter

Adapting Your Business and Marketing During Challenging Times

Adapting Your Business and Marketing During Challenging Times

Adaptability is defined as “the quality of being able to adjust to new conditions”. As very few businesses are operating the same way they were 2 weeks ago and COVID-19 is causing more and more changes to our everyday lives, this certainly qualifies as new conditions....

Are You Missing Opportunities to Connect with Your Customers

Are You Missing Opportunities to Connect with Your Customers

We live in a world of Amazon Prime, grocery delivery, movies at your fingertips, and news updates by the minute. Our expectations for that sort of responsiveness are very high. How is your business adapting to this ‘I want it now’ mentality? If your solution is to...

2019 Review- Tough Love Lessons from the Year That Defined My Business

2019 Review- Tough Love Lessons from the Year That Defined My Business

It seems like most people publish their year in review in December when it’s wrapping up. I’m a little late to the party here in early March but that certainly doesn’t diminish the lessons learned or the growth I experienced. 2019 was a really interesting year for me....

What’s a One-Sheet and Do I Need One?

What’s a One-Sheet and Do I Need One?

If you are a business owner that focuses on a service- a one-sheet is a great marketing piece that will showcase why someone should hire you versus someone else. Simple put, a one-sheet is a single page document that shows off who you are- it is also referred to as a...

Getting the Most Out Of Networking

Getting the Most Out Of Networking

Networking events can be a great way to build connections within your industry and get the word out about new things going on in your business. Networking can also be terribly awkward and when done wrong, and can feel like living in an insurance commercial -...

Questions to Ask When Hiring a Web Designer

Questions to Ask When Hiring a Web Designer

Maybe this year started out with some big goals- new products, new marketing ideas, and maybe even a new website. Before you run out and hire the first person you meet -or your cousin who’s a sophomore in college and SO good with computers (hint- no!)— slow down and...

“Focus on the User and All Else Will Follow”

“Focus on the User and All Else Will Follow”

Every business should start with some guiding principles, clear goals, and effective methods. I spent a good chunk of 2016 working on building blocks to my business: sharpening and updating my skills, networking, writing a killer business plan (in my opinion), and a...

Are You Turning Away Potential Clients with these 5 Website Mistakes?

Are You Turning Away Potential Clients with these 5 Website Mistakes?

Many people start their business with the best of intentions- a great idea, the support of friends, family, spouse, financial backing, motivation for days, gallons of coffee, a prayer and off they go. But crap, you need a website! You let all of your Facebook friends...

Welcome!

Welcome!

Before I explain exactly WHAT this new venture is... I want to tell you a story about how I started this path. I was 14, my father was creating the website for our family business on his own. He had a few books to help him and he had a programming background. At that...