Website FAQ: What kind of content should be on my website?

Websites | Entrepreneurs | Marketing

Website FAQ: What kind of content should be on my website?

Going over a content plan with new clients is a great time to review the ‘who what when where why’ of a business. Give your site a quick ‘once-over’ being sure you are giving your customers enough information about WHY they should do business with you:

1. Services- this should be pretty obvious! Tell people what you offer!
2. Pricing – at the very least a range of prices or ‘starting at’ price
3. Where to find you/What areas you work in. Get specific and your SEO will love you.
4. How to contact you- this should be SUPER easy to find and repeated throughout.
5. Testimonials- SHARE those kind words! This is your proof that you are awesome!
6. Tell your story- often found in an about section. How did you get started? What do you love about your business? How are you moving forward?
7. How are you different? Why should I use you and not your competitor? We all have SOME competitive advantage. Find it and promote it!
8. Community involvement – don’t be shy! Giving back to your community is something to be proud of and will serve as inspiration for others. At the very least, you are helping your favorite causes get a little more attention.
9. Mentions in the media- promote yourself!
10. Social media links- make it easy for your website visitor to see what you’ve been up to. This is assuming you have posted something recently. If not- reach out, we have to fix that!
11. Custom photos- show your face! People still love to connect with real people. Don’t be shy showing off who you are!

Need help putting together a website that checks all the boxes? Message me for details on web design packages!

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Frequently Asked

Who does your website and design work?

I do. Never have and never will use subcontractors for website design and development work. Just me, with a messy bun and an extra-large cup of coffee, pouring my energy into your brand. 

The exception is any video, audio, or specialized graphic design work- such as animations. 

Do you do free promo work for exposure?
No. Free work doesn’t pay my bills or feed my kids. I suggest looking to design students for low-cost work. As I saw in a tattoo shop once: Cheap, Fast, Good- pick two
Can I work for you?

I’m flattered that you love what Kate Winter Digital Solutions is doing, but at this time we are not hiring.

Do you get paid by any of the brands you recommend?
Some, but I never promote a brand or service that I haven’t personally vetted. 
How do I get started?

Email me at hi@katewinter.com or fill out this handy form and let’s chat!