Forget SEO, GEO is Your New Best Friend (and Why You Need Help)

For years, Search Engine Optimization (SEO) has reigned supreme as the golden ticket to online visibility. Businesses poured resources into keywords, backlinks, and content to climb those coveted Google rankings. But the digital landscape is shifting, and a new player...

Digital Safety – Scam Emails

As a fellow business owner, I know your inbox is probably overflowing. But amidst the legitimate offers and essential communications, there's a growing threat: scam emails. These aren't just annoying; they can compromise your data, your finances, and even your...

8 Biggest LinkedIn Mistakes You are Probably Making- Plus One Bonus Tip! Updated for 2025

Every business owner, freelancer, and entrepreneur knows that social media channels are a super important component of your marketing strategy. Facebook, Instagram, X, TikTok, and Pinterest each give you a unique platform to deliver your content to an (hopefully)...
How to Know When It’s Time to Update your Branding

How to Know When It’s Time to Update your Branding

Since we’ve all been home a little too long, this analogy should make perfect sense. In the last six months, have you looked at your home and thought- blah. Or walked into the kitchen and thought, this needs a refresh! Maybe some new paint, update that backsplash- or...

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What’s a One-Sheet and Do I Need One?

What’s a One-Sheet and Do I Need One?

Why Should Someone Hire You? If you are a business owner that focuses on a service- a one-sheet is a great marketing piece that will showcase why someone should hire you versus someone else. Simple put, a one-sheet is a single page document that shows off who you are-...

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Finding Inspiration

Finding Inspiration

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Your Business Content Plan

Your Business Content Plan

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Your Business Content Plan

Building Your List

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“Focus on the User and All Else Will Follow”

“Focus on the User and All Else Will Follow”

Creating a Client-Focused Business Every business should start with some guiding principles, clear goals, and effective methods. I spent a good chunk of 2016 working on building blocks to my business: sharpening and updating my skills, networking, writing a killer...

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Welcome- My First Blog Post- Kept Here for Posterity

Welcome- My First Blog Post- Kept Here for Posterity

Before I explain exactly WHAT this new venture is… I want to tell you a story about how I started this path. I was 14, my father was creating the website for our family business on his own. He had a few books to help him and he had a programming background. At that...

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