You've built a great following on TikTok, and your videos are getting thousands of views. But are those views turning into website visits and sales? For small businesses, the goal of social media is often to drive traffic to a central hub—your website. Here are six...
For years, Search Engine Optimization (SEO) has reigned supreme as the golden ticket to online visibility. Businesses poured resources into keywords, backlinks, and content to climb those coveted Google rankings. But the digital landscape is shifting, and a new player...
As a fellow business owner, I know your inbox is probably overflowing. But amidst the legitimate offers and essential communications, there's a growing threat: scam emails. These aren't just annoying; they can compromise your data, your finances, and even your...
Ah, spring! The birds are chirping, the flowers are blooming, and... your marketing strategy is looking a little dusty? Just like your home, your business activities can benefit from a good spring cleaning. It’s the perfect time to shed the old, embrace the new, and...
So, you're ready to dive into the world of blogging? Fantastic! Blogging is a wonderful way to express yourself, share your knowledge, and connect with like-minded individuals- not to mention boost your Search Engine visibility. But where do you even begin? Don't...
As a small business owner, you know the importance of marketing. It's how you reach your target audience, generate leads, and grow your business. But did you know that you can also use your marketing skills to support worthy nonprofits in your community? There are...
Cutting marketing spend is a difficult decision, but it may be necessary in certain circumstances, such as during an economic downturn or when your business is facing other financial challenges. If you're considering cutting marketing spend, it's important to do so...
“Your most unhappy customers are your greatest source of learning.” – Bill Gates Negative online reviews can be frustrating, but it's important to remember that everyone has a bad experience from time to time. The way you handle negative reviews can make a big...
Chances are, over the past year you have spent less time physically with other people and a great deal more time connecting virtually. What does that mean for your professional network? I’m not talking about networking where the goal is to increase the number of...
7 Hacks for Surviving Homebound Life Let’s be honest- life is a little strange right now. We are experiencing what ‘social distancing’ means in a modern connected America. We are used to freedoms and mobility that might not be available to us at the moment. Many...
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