Posts about life as an entrepreneur from Kate Winter

Adapting Your Business and Marketing During Challenging Times

Adapting Your Business and Marketing During Challenging Times

Adaptability is defined as “the quality of being able to adjust to new conditions”. As very few businesses are operating the same way they were 2 weeks ago and COVID-19 is causing more and more changes to our everyday lives, this certainly qualifies as new conditions....

Are You Missing Opportunities to Connect with Your Customers

Are You Missing Opportunities to Connect with Your Customers

We live in a world of Amazon Prime, grocery delivery, movies at your fingertips, and news updates by the minute. Our expectations for that sort of responsiveness are very high. How is your business adapting to this ‘I want it now’ mentality? If your solution is to...

2019 Review- Tough Love Lessons from the Year That Defined My Business

2019 Review- Tough Love Lessons from the Year That Defined My Business

It seems like most people publish their year in review in December when it’s wrapping up. I’m a little late to the party here in early March but that certainly doesn’t diminish the lessons learned or the growth I experienced. 2019 was a really interesting year for me....

What’s a One-Sheet and Do I Need One?

What’s a One-Sheet and Do I Need One?

If you are a business owner that focuses on a service- a one-sheet is a great marketing piece that will showcase why someone should hire you versus someone else. Simple put, a one-sheet is a single page document that shows off who you are- it is also referred to as a...

Getting the Most Out Of Networking

Getting the Most Out Of Networking

Networking events can be a great way to build connections within your industry and get the word out about new things going on in your business. Networking can also be terribly awkward and when done wrong, and can feel like living in an insurance commercial -...

Questions to Ask When Hiring a Web Designer

Questions to Ask When Hiring a Web Designer

Maybe this year started out with some big goals- new products, new marketing ideas, and maybe even a new website. Before you run out and hire the first person you meet -or your cousin who’s a sophomore in college and SO good with computers (hint- no!)— slow down and...

Location Matters: Where You Work is Just as Important as When and How

Location Matters: Where You Work is Just as Important as When and How

Location Matters: Where You Work is Just as Important as When and How Doing freelance work, I often find myself working in many different locations. Most of the time all I need to be productive is my laptop, phone, and great WiFi signal. However, the longer I do this,...

10 Things 2018 Taught Me About Building a Successful Freelance Business

10 Things 2018 Taught Me About Building a Successful Freelance Business

2018 turned out to be a pretty great year for myself and Kate Winter Digital Solutions. I have experienced tremendous personal and professional growth, doubled my business from 2017 to 2018, and grown as a developer and as a creative individual. Building my freelance...

Why Do I Need a Professional Web Designer?

Why Do I Need a Professional Web Designer?

Free website builders are everywhere. Heck, even WordPress has a million free resources to teach you how to build a website. While these seem like a great idea when investing capital into other areas of your business, are you willing to gamble the success and...

3 Questions Every New Business Owner Needs to Answer

3 Questions Every New Business Owner Needs to Answer

Many of my new client conversations sound like this “I talked to my lawyer and/or accountant and I’m all set to start my business” or “I made a website and nothing is happening” and sometimes “My business started off so great at first and now its CRICKETS”. Yes, I...

How I Manage a Crazy Month

How I Manage a Crazy Month

I am really big on goal setting. I don’t set New Year’s resolutions, but I have goals for the year and every month I set out a plan to move me closer. Sometimes I smash those goals, and sometimes I fall flat on my face. All part of the process I guess. So I’m sitting...

“Focus on the User and All Else Will Follow”

“Focus on the User and All Else Will Follow”

Every business should start with some guiding principles, clear goals, and effective methods. I spent a good chunk of 2016 working on building blocks to my business: sharpening and updating my skills, networking, writing a killer business plan (in my opinion), and a...

Are You Turning Away Potential Clients with these 5 Website Mistakes?

Are You Turning Away Potential Clients with these 5 Website Mistakes?

Many people start their business with the best of intentions- a great idea, the support of friends, family, spouse, financial backing, motivation for days, gallons of coffee, a prayer and off they go. But crap, you need a website! You let all of your Facebook friends...

Welcome!

Welcome!

Before I explain exactly WHAT this new venture is... I want to tell you a story about how I started this path. I was 14, my father was creating the website for our family business on his own. He had a few books to help him and he had a programming background. At that...